HomeBlogBlogFendi Logo Changes: 1965 “FF” Monogram to 2018 Refresh

Fendi Logo Changes: 1965 “FF” Monogram to 2018 Refresh

When did Fendi change their logo?

Fendi has changed its logo multiple times rather than making a single, one-and-done switch. The most famous shift happened in the mid-1960s, when Karl Lagerfeld introduced the “FF” monogram—often nicknamed “Zucca”—after joining the house in 1965. That double-F mark quickly became one of luxury fashion’s most recognizable symbols and set the tone for decades of branding across leather goods, ready-to-wear, and denim details.

Later updates tended to be refinements: cleaner typography on the wordmark, different lockups depending on product category, and seasonal reissues of archival logos. In 2018, Fendi introduced a modernized version of its “FENDI ROMA” presentation as part of a broader brand refresh, which showed up across packaging, store visuals, and many newer collections. Rather than replacing the monogram entirely, these changes expanded the brand’s toolkit—so you’ll see different logo treatments depending on the era and item.

If you’re trying to date a specific piece, look at the exact logo style (monogram vs. wordmark), the font and spacing, and how it’s applied (woven patch, leather plaque, embroidery, metal hardware). Those small production details often tell you more than a single “year the logo changed.” For a closer look at how logo patches show up on modern Fendi denim—and what to notice when assessing authenticity, fit, and care—see the full guide here: https://ciceras.com/guide-fendi-logo-patch-straight-leg-jeans-fit-style-care/.

For Fendi Logo Changes: 1965 “FF” Monogram to 2018 Refresh, the best answer depends on fit, material, care instructions, and how the product will be used day to day.

Checking those details first helps avoid a poor match and keeps the choice practical after delivery.

FAQ

What does the Fendi “FF” logo stand for?

The “FF” is widely associated with “Fun Fur,” a phrase linked to Karl Lagerfeld’s early concept for Fendi’s fur-forward identity. Over time, it also became a broader house monogram used across many categories, not just fur.